
Suntribe was founded in Sweden in 2016 by three friends—Karl, Hampus, and Julia—who loved surfing, climbing, and running outdoors. Frustrated by the lack of clean, reef-safe mineral sunscreens in Europe after experiencing natural alternatives in Australia, they started making their own chemical-free zinc formulas. Today, they provide 100% natural, plastic-free skincare.
The Spark and the Problem
The Australian Influence: Co-founder Karl spent years living and surfing in Australia, where natural zinc sunscreens were common.
The European Gap: Returning to Europe, the founders were shocked to find mainstream shelves filled with synthetic, chemical-heavy sunscreens that harmed coral reefs and human skin.
The DIY Kitchen Start: Unwilling to compromise, they teamed up with experts to formulate their own non-toxic, safe recipe using basic, transparent ingredients.
Core Philosophy and Growth
100% Natural: Products are free from synthetic chemicals, perfumes, and preservatives.
Worry-Free & Eco-Safe: Rigorously lab-tested to ensure safety for both humans and marine ecosystems (certified reef-safe).