n 1984, Argentine brothers Fernando and Santiago Aguerre founded Reef in La Jolla, California, after moving from South America. Inspired by the sound of waves breaking against the ocean floor, they wanted a durable, ergonomic flip-flop with proper arch support. They launched the iconic "Original Stripe" sandal, blending surf culture with high-quality footwear design.
Key Milestones and Growth
1984 Origins: The Aguerre brothers started the brand with production based in Brazil, creating a rugged sandal that bridged the gap between beach utility and street wear.
Ergonomic Focus: Because the founders had flat feet, they prioritized superior underfoot comfort and cushion, utilizing advanced EVA materials.
The Fanning Phenomenon: In 2003, Reef launched their most famous signature sandal named after pro surfer Mick Fanning, featuring an integrated church key/bottle opener on the sole.
Modern Eco-Iniciatives: Reef shifted toward sustainable practices, integrating recycled P.E.T. straps and natural cork into signature legacy lines.
Take a look at how Reef tests and designs specialized footwear collections for outdoor performance:
Item arrived damaged, emails and phone calls ignored.
WILL NOT BUY FROM THESE GUYS AGAIN - ordered a cap and it arrived damaged, after two emails and multiple attempted phone calls I've heard nothing back when it comes to the return. Return instructions on the website don't cover damaged items.
A smaller fit than expected but good quality product
C
Deflow Ciel Glue Cruiser 10,25" Cam
This fin is such an artistic piece! It has a sanded finish on the top with a glossy finish on the bottom half! It’s gorgeous. Great materials, excellent craftsmanship!