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The Story Of Reef Sandals

The Story Of Reef Sandals
n 1984, Argentine brothers Fernando and Santiago Aguerre founded Reef in La Jolla, California, after moving from South America. Inspired by the sound of waves breaking against the ocean floor, they wanted a durable, ergonomic flip-flop with proper arch support. They launched the iconic "Original Stripe" sandal, blending surf culture with high-quality footwear design. 
Key Milestones and Growth
1984 Origins: The Aguerre brothers started the brand with production based in Brazil, creating a rugged sandal that bridged the gap between beach utility and street wear. 
Ergonomic Focus: Because the founders had flat feet, they prioritized superior underfoot comfort and cushion, utilizing advanced EVA materials. 
The Fanning Phenomenon: In 2003, Reef launched their most famous signature sandal named after pro surfer Mick Fanning, featuring an integrated church key/bottle opener on the sole. 
Modern Eco-Iniciatives: Reef shifted toward sustainable practices, integrating recycled P.E.T. straps and natural cork into signature legacy lines. 
Take a look at how Reef tests and designs specialized footwear collections for outdoor performance:

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