
Pineapple Island jewelry
began in 2008 when founder Nathan Jones traveled to Bali, discovered stunning handmade pieces on the beaches, and decided to share them globally. Based in Bournemouth, UK, the surf-inspired brand bypasses middlemen to partner directly with generational artisans in Bali and Java.
Origins and Growth
The Spark (2008): Nathan Jones found local jewelry shops on Balinese beaches and wanted to bring that laid-back surf lifestyle back home.
Global Crew: The brand grew from a simple travel discovery into a worldwide operation with a home base in Bournemouth and stockists globally.
The Direct-to-Maker Model: Pineapple Island skips traditional corporate supply chains to work side-by-side with local creators.
Handmade Heritage: Pieces are hand-knotted, strung, and cast using generational techniques passed down by artisans like lead maker Usep in Java and partner Yousef in Bali.
Designed for Adventure: The line focuses on waterproof shell anklets, woven friendship bracelets, and gemstone necklaces meant to be lived in rather than saved for special occasions.
Ethical Commitment: Emphasizes fair pay, sustainable mindsets, and transparent creation processes.