Brands

It's nice to see a collab come to fruition, especially when you team up with Nectar to create a rad, polarized, and affordable pair of sunglasses!  Check out our new shades and grab a pair while supplies last!   #Jetty Collab #Jetty Collaboration #Jetty Shades #Jetty Sunglasses #Jetty Sunnies #Jetty X Nectar Sunglasses

https://youtu.be/RmBx6ZePrl Nectars new promo vid - check it out 

// The pool of teenage talent in the surfing world is expanding daily. In every age bracket and on every beach, bright young groms worldwide are battling it out for bragging rights on their particular corner of the planet and it seems as though these stars are getting even brighter - and younger!      Noah Beschen (16) Xavier Huxtable (15) Dakoda Walters (15) and (now the veteran) Kalani David (19) have been on Modom's radar for some time and make up the exciting youth component of our global team - all great humans in and out of the water. Keep an eye on these...

COCONUTS ARE NATURE'S LITTLE MIRACLE. Each year, the Earth gives us more than 20 billion of them to use as we please. Most of the time, the inner portion of the nut is made into food, medical and cosmetic products. The outer husk is considered waste and discarded; only to be transported to sit and rot in a landfill. This is an inefficient process that brings unwarranted harm upon the environment. Turns out that coconut husks blended with polyester are a perfect material to make boardshorts out of. Thanks to a process called Cocotex®, the overlooked “waste” is turned into...

Escaping the 9-5 grind is not for everyone. We all do what we need to, just to get by – and there's nothing wrong with that. But what happens when the allure of going out on a limb and wanting to just Lose yourself becomes too much? Rich Sutcliffe and his wife, Alexa, traded in the day-to-day grind, choosing instead to carve their own lifestyle, founding the brand Passenger. It's their ode to all things travel, built on the backbone of the journey to salt water and the adventure that comes with that. It's escapism, wrapped up in the feeling that...