Passenger evolved one early sunny morning in September on a road trip to the South West coast of England.
The inspiration for Passenger was born out of a need to create a relaxed style of clothing for people who love board sports, travel and exploring. You can see that the name ‘Passenger’ represents exactly what we’re about.
Passenger Hails from the South coast of England near the New Forest area situated a few minutes from the coast and the forest, both these elements are a constant source of inspiration.
Our Ethos is very simple. We aim to share what we as a team are passionate about and unite like-minded people through a sense of community.
A big part of the ethos for Passenger is being in or around the sea, it’s at the heart of what we do along with the music that inspires us, the places we see and experience as well as the people we meet along the way. We live for the outdoors, art, photography and adventure.
There are so many people that endure the rat race everyday, but like us, are constantly seeking adventure and the freedom that can bring. We want to inspire people to find their own paths, push their boundaries and embrace their own journey whatever that might be.
Passenger - Embrace the Journey.