The Sweet Life
Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do. Daring to go where no one else will. The concept is simple - Connect a diverse network of individuals with a common thread - to enjoy life more. Our goal is to spread the sweet life with our unique mix of advertising, personalities, athletes, and products.
The brand was launched with the intention of capturing the essence of living life to the fullest. The culture stems from athletes, artists, musicians, and other like minded people. We are a diverse community, seeking happiness in our life and sharing it with others through our personalities and actions.
The company was founded in 2011 in a small apartment by two friends that grew up surfing, skating, snowboarding and causing trouble around town together. Our popularity has increased due to the unique branding style and deep connection to our demographic. The company distributes its products domestically and worldwide.