Amuse Society

A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

As creative director and president, Mandy and her team conceive and curate this contemporary ready-to-wear, swim and neoprene label in sunny Southern California, all while channeling their rock-muse-on-a-beach-holiday. From there, the latest collection travels the globe, sitting in top retailers all over the world. After all, with Amuse, the journey is the destination.

BEACH VIDA BLING

Someone purchased a Modom KONG cap grey

Someone purchased a Modom CHALK cap white

Someone purchased a Modom BIG M cap black navy

Someone purchased a BARTS Bracken Beanie

Someone purchased a BARTS Hume Beanie

Someone purchased a BARTS Amihan Beanie

Someone purchased a BARTS Sandy Beanie

Someone purchased a BARTS Twister Turnup

Someone purchased a BARTS Wilhelm Beanie

Someone purchased a Vissla Becon beanie