Nudie Jeans Co - premium denim
Nudie Jeans Co
The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction. The raw, untreated fabric had at the time been falling into oblivion, and it wasn't sought after by the public.
The share of sustainable materials increased over the years, and since 2012 all Nudie Jeans denim is made with 100% organic cotton.
Our jeans are not designed to be used a few times and then thrown away. We cherish the well-worn and mended. Jeans that become a part of ourselves when worn a long time – a second skin.
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